{"id":1003,"date":"2021-07-25T08:47:35","date_gmt":"2021-07-25T08:47:35","guid":{"rendered":"http:\/\/www.cocuksehri.net\/?p=1003"},"modified":"2021-07-25T19:05:51","modified_gmt":"2021-07-25T19:05:51","slug":"cocuk-egitimi-anne-babalar-nasil-manipule-ediliyor","status":"publish","type":"post","link":"https:\/\/www.cocuksehri.net\/index.php\/2021\/07\/25\/cocuk-egitimi-anne-babalar-nasil-manipule-ediliyor\/","title":{"rendered":"\u00c7ocuk e\u011fitimi: Anne babalar nas\u0131l manip\u00fcle ediliyor?"},"content":{"rendered":"\n

Kapitalizm sundu\u011fu s\u0131n\u0131rs\u0131z se\u00e7enekler yoluyla tercihlerimizi manip\u00fcle ediyor. Yeti\u015fkinler i\u00e7in dahi durum b\u00f6yle iken g\u00fcn\u00fcm\u00fczde \u00e7ocuklar da bu s\u0131n\u0131rs\u0131z se\u00e7enek tuza\u011f\u0131na d\u00fc\u015f\u00fcr\u00fcl\u00fcyor. En \u00e7ok da “kendi tercihini yapma h\u00fcrriyeti” s\u00f6ylemi \u00fczerinden t\u00fcketici olmalar\u0131 destekleniyor.<\/p>\n\n\n\n

“\u00c7ocuklar\u0131n karar alma s\u00fcre\u00e7lerine kat\u0131lmalar\u0131, fikirlerinin sorulmas\u0131 sadece pedagojik olarak de\u011fil piyasa a\u00e7\u0131s\u0131ndan da \u00f6nem arz eden bir e\u011fitim \u015fekli. \u00c7ocuklar\u0131n \u00f6zg\u00fcvenlerini geli\u015ftirmek isteyen ebeveynler \u00e7ocuklar\u0131n\u0131n \u00e7ok iyi birer t\u00fcketici olduklar\u0131n\u0131n da fark\u0131ndalar m\u0131?<\/p>\n\n\n\n

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\u201cLindstrom ve Seybold\u2019un Brand Child<\/strong> ba\u015fl\u0131kl\u0131 kitabu bu soruya cevap vermemize yard\u0131mc\u0131 olabilir. Kitab\u0131n alt ba\u015fl\u0131\u011f\u0131 \u015f\u00f6yle: G\u00fcn\u00fcm\u00fcz d\u00fcnya \u00e7ocuklar\u0131n\u0131n sat\u0131nalma g\u00fc\u00e7leri, t\u00fcketim tercihleri ve markalarla olan ili\u015fkileri. Lindstrom kitab\u0131n hemen giri\u015finde \u015fu \u00f6enmli tespiti yao\u0131yor: g\u00fcn\u00fcm\u00fcz \u00e7ocuklar\u0131 y\u0131lda 300 milyar dolarl\u0131k bir harcama yap\u0131yor. ayr\u0131ca 1.88 trilyon dolarl\u0131k bir t\u00fcketime etki ediyor. Bu kitab\u0131n anne balar i\u00e7in de\u011fil firmalar i\u00e7in yaz\u0131lm\u0131\u015f oldu\u011funu hat\u0131rlatmak gerek. Kitap, g\u00fcn\u00fcm\u00fcz\u00e7ocu\u011funun inan\u0131lmaz sat\u0131n alma g\u00fcc\u00fcn\u00fcn ke\u015ffedilmesinim gerekti\u011fini anlat\u0131yor. Lindstrom ve Seybold, \u2018\u00e7ocuk ve marka\u2019 aras\u0131ndaki duygusal ve g\u00fc\u00e7l\u00fc ili\u015fkinin nas\u0131l kurulabilece\u011finden, \u00e7ocuklar\u0131n t\u00fcketim g\u00fcc\u00fcnden nas\u0131l faydalanabilece\u011fine kadar i\u015fadamlar\u0131na istatistiklere ve \u00f6rnek olaylara dayanarak ipu\u00e7lar\u0131 veriyor. \u00c7ocuk dyip ge\u00e7memek gerekiyor 2 trilyon dolarl\u0131k bir Pazar. Patronlar\u0131n ve CEOlar\u0131n keyifle okuyaca\u011f\u0131 bir kitap.<\/p>\n\n\n\n

Peki ama bu Pazar nas\u0131l olu\u015ftu \u00e7ocuklar yakla\u015f\u0131k 2 trilyon dolarl\u0131k bir t\u00fcketime etki edecek g\u00fcc\u00fc nas\u0131l elde ettiler \u015fu soru, \u00e7ocuktan patrona giden bu dolayl\u0131 yolu g\u00f6rmemizi sa\u011flayabilir: yeni nesil anne babalar\u0131 e\u011fitmenin bu pazar\u0131n olu\u015fmas\u0131nda etkisi olabilir mi? Ba\u015fka bir \u015fekilde ifade edersek \u00e7ocuklar\u0131m\u0131z\u0131 elinden tutup patronlara g\u00f6t\u00fcrmemizi sa\u011flayan yolun ta\u015flat\u0131n\u0131 psikologlar ve pedagoglar d\u00f6\u015femi\u015f olabilir mi? Anne babalar \u00e7ocuklar\u0131n\u0131n karar verme becelerini mi geli\u015ftimi\u015f oluyor yoksa \u00e7ocuklar\u0131n pop\u00fcler k\u00fclt\u00fcr\u00fcn etkisiyle yapt\u0131\u011f\u0131 tercihe boyun e\u011fmek zorunda m\u0131 kal\u0131yor? \u00c7ocuklar\u0131n\u0131z\u0131n karar verme becersini geli\u015ftirin s\u00f6z\u00fcn\u00fc sat\u0131n alma olarak dayatan uzmanlar ger\u00e7ekte \u00e7ocukalar\u0131n kararlar\u0131n\u0131 belirleyen k\u00fclt\u00fcr end\u00fcstrsinin varl\u0131\u011f\u0131n\u0131 ya g\u00f6rmezden geliyorlar ya da bunun fark\u0131nda de\u011filler. \u00c7ocuklar\u0131m\u0131z\u0131n karar\u0131 ger\u00e7ekten \u00e7ocuklar\u0131m\u0131z\u0131n karar\u0131 m\u0131?”<\/p>\n\n\n\n

Bu yaz\u0131 M\u00fccahit G\u00fcltekin<\/strong>‘in “Alg\u0131 Y\u00f6netimi ve Manip\u00fclasyon” kitab\u0131ndan al\u0131nt\u0131lanm\u0131\u015ft\u0131r. P\u0131nar Yay\u0131nlar\u0131 \/4. bask\u0131 2017 Eyl\u00fcl\/ sf. 30-33.<\/em><\/p>\n","protected":false},"excerpt":{"rendered":"

Kapitalizm sundu\u011fu s\u0131n\u0131rs\u0131z se\u00e7enekler yoluyla tercihlerimizi manip\u00fcle ediyor. Yeti\u015fkinler i\u00e7in dahi durum b\u00f6yle iken g\u00fcn\u00fcm\u00fczde \u00e7ocuklar da bu s\u0131n\u0131rs\u0131z se\u00e7enek<\/p>\n","protected":false},"author":1,"featured_media":1004,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"_links":{"self":[{"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/posts\/1003"}],"collection":[{"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/comments?post=1003"}],"version-history":[{"count":2,"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/posts\/1003\/revisions"}],"predecessor-version":[{"id":1007,"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/posts\/1003\/revisions\/1007"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/media\/1004"}],"wp:attachment":[{"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/media?parent=1003"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/categories?post=1003"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.cocuksehri.net\/index.php\/wp-json\/wp\/v2\/tags?post=1003"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}